Byline: Dorothee Ostle Automotive News Europe
Mitsubishi will begin turning to Chrysler-Jeep dealers to fill a growing number of open points in Germany.
Germany is the role model for Mitsubishi's new European dealer network strategy, said Thomas Holtgrafe, CEO of Mitsubishi's German subsidiary.
"Our strategy is to try and fill open points with existing Mitsubishi partners," Holtgrafe said. "But if that's not possible, then our priority will be to have a Chrysler-Jeep partner add Mitsubishi to his dealership."
Currently, 600 Mitsubishi partners run 800 dealer and service outlets in Germany. In the past year, Mitsubishi lost 60 partners. This …

Комментариев нет:
Отправить комментарий