Paper.li Teams with HBO on Branded Fan Newspaper for Game of Thrones.

Paper.li announced that it is partnering with HBO to deliver a daily, branded newspaper to fans of the network's new series, Game of Thrones, based on George R.R. Martin's fantasy books.

The partnership represents a step towards Paper.li's brand partnership strategy, which aims to help brands engage, discover and communicate with their audiences through highly targeted and relevant content, the Company said.

According to a release, Paper.li, a website which enables individuals to become publishers and editors-in-chief of their own online news site, will facilitate the analysis of thousands of Twitter links posted by Game of Thrones fans, offering the most popular and shared content on a daily basis.

"As the volume of social media content on the internet grows, curation tools such as Paper.li offer an immense value to consumers" said Sabrina Caluori, director of Social Media & Marketing, HBO. "We are excited to use this innovative platform to deliver a branded, highly relevant, daily Twitter newspaper to Game of Thrones fans."

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